Time to zip back to 1954, when science was filled with heady and exciting ideas. (Click through to embiggen, hover to see transcriptions if you have trouble reading the text at this size. (Which I do.))
Like this one. Apparently drawers were the new hot thing to keep babies in. But seriously, this ad seems like a disturbing early entry from the medicalization of childbirth; women were increasingly going into the hospital to have children in the 1950s, and images like this were meant to promote the superiority of the hospital experience. Clinical! Clean! Sterile! Modern! “Mechanized maternity ward!”
Who wouldn’t want to keep New Baby in a drawer, really?
1954 was apparently also a landmark year in men’s haircare, with manufacturers of hair tonic duking it out across the advertising section of Popular Science to inform readers that greaseless hair could be theirs for the price of a bottle of Vitalis. Or Ideal. You decide!