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  • Posts Tagged ‘women and advertising’

    Unsteady Mussels

    Tuesday, February 9th, 2010

    Autocomplete Me

    Must be seen to be appreciated.

    FWD/Forward: Newsflash: Poverty is Bad for Your Health

    All of this suggests that our conversations about health care need to include ideas about addressing poverty and that our work on poverty issues has special effects on health and disability.

    The Sexist: Why Superbowl Ads Are So Sexist, Racist, and Homophobic

    Since casual sexism, racism, and homophobia are main sources of shock-jock humor—and since these attitudes are too pervasive to inspire true outrage in the average American—companies compete to put the most creative twist on the lazy stereotyping without going too far off the deep end.

    Pasadena Weekly: City labor talks hit the skids

    Some of the PMA’s reluctance to give up the raises under the city proposal is because the union’s members already agreed to forego a negotiated pay raise in 2009.

    Pittsburgh City Paper: Permit Pulled

    Robinson Coal planned to build the plant next door to 37 million tons of waste coal, also known as a gob pile. It planned to burn that waste to operate the facility.

    Seattle Weekly: Washington’s Candy Land of Tax Breaks

    As our cash-strapped state prepares to cut services for the poor and mentally ill, billions of dollars in tax breaks and exemptions are still being doled out.

    Thursday Night Household

    Thursday, December 24th, 2009

    Gentlefolk of all genders, take a trip on the time machine with me to May, 1954 and the cover advertisements of Household Magazine, “the magazine of home service for 2,650,000 families.” Click through to embiggen, hover for a transcript, and away we gooooooooooooooooooo…

    Full colour ad. Ad is dominated by an image of a brunette with her hair piled on top of her head, wearing bright red lipstick. One hand holds her hair up, while the other waves a tube of lipstick. She is wearing a smart powder-blue coat and pearls. In front of her, an array of Avon cosmetics including nail polish and blush.  A small box of text with a sidebar of two smiling women, both in blue, with a row of cosmetics in front of them, reads: Avon invites you to a try-on of new make-up   Sheer Mist Face Power...so light-textured that it veils your complexion in a sheer mist of beauty. 14 flattering shades to choose from!  Satin Sheen Lipstick...smooth as satin, gleams like satin, clings like satin, 15 marvelous shades.   Try on this new face power and lipstick. Your Avon Representative will also show you foundations, nail polish, eye make-up during your make-up try-on.   If you wish an Avon representative to call, please consult your phone directory.   Avon Cosmetics: Radio City, New York  Available only through your Avon Representative who calls at your home.   'Avon Calling' to offer you a try-on of new Satin Sheen Lipstick, at home, with the guidance of your friendly Avon Representative.

    Full colour advertisement dominated by an image of a smiling brunette with hair pulled back, wearing loose jeans, a pink button down shirt, and red shoes. Her body faces the wall while her face and upper body turn towards the camera, and in her right hand, she's holding a paint roller covered in yellow paint. The wall behind her is partially painted, newspapers are on the floor to catch the drips, and there's a can of paint next to her.   Text reads:  Look for Lowe Brothers in New 'Picture' Packages  Wonderful way to paint  Here's excellent news to chase 'old wall blues'...just see how completely it covers! It's a paint without smell and takes scrubbings well...it's that wonderful paint by Lowe Brothers.   Lowe Brothers Paints  Wonderful Colors! Wonderful paints for every purpose! Look for new 'picture' packages at your Lowe Brothers dealer--  Factories: Dayton, Oakland, Toronto  Style-tested colors for home and industry.  The bottom of the ad shows two more cans of paint with smiling women depicted on them, and a logo of a woman wearing a broad-skirted dress. The skirt looks like an assortment of fanned-out color samples.

    Full colour advertisement, featuring an image of a smiling woman in a pink dress standing on some ocean headlands on a sunny day. A line of laundry snaps behind her in the breeze, and we can see wisps of cloud dancing on the horizon.   'The cleanest clean under the sun--new Tide clean!' is blazoned across the tip of the ad.   A text box below, with an illustration of Tide detergent, bearing the brand's distinctive orange and blue branding, reads:  New Tide with Reserve Cleaning Power  ...wonderful extra cleaning power to get your whole wash clean and fresh as an ocean breeze. What a beautiful sight when your wash is done! Everything, even problem wash comes out more than bright, more than white...really clean! So clean smelling, too...with a fresh air and sunshine cleanness you'll love. Yes, the cleanest clean possible is new Tide clean!

    This may be the most amazing case of keyword stuffing I have ever seen. CLEAN!

    Thursday Night Good Housekeeping

    Thursday, October 15th, 2009

    Time for a trip in the wayback machine to September, 1954, when Good Housekeeping cost .35c and children with rosy cheeks were on the covers of national magazines.

    Hamilton ad; click through to read full image scription, including transcription of text.

    Hamilton ad; click through to read full image description, including transcription of text.

    Clearly aimed at laundry converts. And I hate doing laundry, so, you know. If I could fit a washer and dryer in my house I would sit around in pedal pushers while I did the laundry too.

    Whirlpool washer ad; click through to read a full description, including transcription of text.

    Whirlpool washer ad; click through to read a full description, including transcription of text.

    Another washer ad. This one I find interesting because I am used to thinking of the 1950s as a kind of profligate era when no one thought about the environment, and this ad heavily stresses saving water. (Possibly from a moneysaving perspective rather than an environmental one, though.) I was also intrigued by the reference to “delicate modern fabrics,” since I thought the whole point of modern fabrics was to avoid the delicacy issue.

    Johnson and Johnsons Baby Shampoo ad; click through to read a description, including a transcript of the text

    Johnson and Johnson's Baby Shampoo ad; click through to read a description, including a transcript of the text

    You can use this on babies in addition to cats? I’ll have to keep that in mind.

    Thursday Night Household

    Thursday, October 8th, 2009

    Tonight, we’re taking a trip back in time to 1958 with the May 1958 issue of Household!

    Cover of the 1958 Household Magazine; click on the image to enlarge and read a description which includes a transcript of the text

    Cover of the 1958 Household Magazine; click on the image to enlarge and read a description which includes a transcript of the text

    I feel refreshed already. Truly.

    A full page black and white ad for Buffrin; click the image to view an enlarged version and see a description, including a transcript of the text

    A full page black and white ad for Bufferin; click the image to view an enlarged version and see a description, including a transcript of the text

    Sarah Haskins has already drawn our attention to the achy-face epidemic, but you can view her video for a refresher. Apparently achy-face was a recognized medical problem 50 years ago!

    A full page, full colour ad for Chevrolet; click the image to see a bigger version and a description, including a transcript of the text

    A full page, full colour ad for Chevrolet; click the image to see a bigger version and a description, including a transcript of the text

    In honor of the now-defunct General Motors, a relic of a happier time. But, seriously, why is there a helicopter? Is there something I am not getting? Is the helicopter appreciating the car? Is that it?

    An advertisement placed by the California Raisin Advisory Board, suggesting that readers mix up a batch of oatmeal cookies. With raisins, of course. Click the image to see an enlargement and a full description.

    An advertisement placed by the California Raisin Advisory Board, suggesting that readers mix up a batch of oatmeal cookies. With raisins, of course. Click the image to see an enlargement and a full description.

    Finally, this image makes me really happy. Seeing as how we’ve been talking about cookies a lot these days. Those who also appreciate its greatness are welcome to steal it for use elsewhere.

    Thursday Night Life: To Your Health! (And Beauty)

    Thursday, September 3rd, 2009

    A roundup of health and beauty ads this week. I still have the plague, so, uhm, I don’t have much commentary here.

    Toothbrushy goodness.

    Toothbrushy goodness.

    So much happiness over toothpaste!

    So much happiness over toothpaste!

    And so much sadness over a headache.

    And so much sadness over a headache.

    Another ad for headache medicine.

    Another ad for headache medicine. And, you know, maybe not the best product placement decision? Having it right next to a picture of a human skull?

    Time to move on to beauty with Ammens Powder.

    Time to move on to beauty with Ammen's Powder.

    A brand which may be familiar to you...

    A brand which may be familiar to you...

    Another entry from the beauty department, for waterproof foundation.

    Another entry from the beauty department, for waterproof foundation.

    Tans: already important in 1939!

    Tans: already important in 1939!