The breast cancer awareness industry has become a multibillion dollar juggernaut spanning multiple continents, flooding them with a sea of pink ribbons and tie-in products intended to entice socially aware consumers. Buy enough pink things, and you, too, will conquer cancer; the next level of awareness is always a step away and with it will […]
Tag: breast cancer awareness
It’s Pink Month Again
Readers may recall that last year I did a series on the problems with breast cancer campaigning, which I don’t really feel the need to repeat; you can poke through my archives if you’re inclined to do so. But, I couldn’t let this year pass without mentioning the issue, and abby jean pointed me at […]
Delving A Little Deeper Into ‘Massage for the Cure’
For the last few weeks, the radio station has been incessantly running ads for ‘Massage for the Cure,’ an event organised to take place tomorrow. Customers at Massage Envy, a national massage chain, can get a $49 therapeutic massage and $15 of that goes to the Susan G. Komen for the Cure Foundation. I actually […]