Thursday Night Popular Mechanics

Let’s head to 1954, when Popular Mechanics was, well. You’ll see. (Hover for transcriptions.)

Advertisement from a 1954 issue of Popular Mechanics. Text reads: If you have a hammer, next to a cartoon of a mans upper torso, his left arm extended with a nail, his right arm elevated behind his back with a hammer. Small lines around the hammer carry the suggestion of movement. Text continues: Youll do a more professional job with Plastic Wood. Fills nail holes, covers hammer marks. Handles like putty, hardens into real wood. You need Plastic Wood Stronger--resists weather--sands to a smooth finish. At the bottom of the image, a tin of Plastic Wood is shown next to a tube, illustrating the options available.

If I had a hammer…I can think of many things I’d like to do with it. Also, “real wood”?! Really. REALLY?

Oooh, purdy colours.

19 November, 2009 – 3:15 pm | By s.e. smith | Posted in Everything, Popular Mechanics, interesting, photography | Tagged |