Thursday Night Good Housekeeping

Time for a trip in the wayback machine to September, 1954, when Good Housekeeping cost .35c and children with rosy cheeks were on the covers of national magazines.

Hamilton ad; click through to read full image scription, including transcription of text.

Hamilton ad; click through to read full image description, including transcription of text.

Clearly aimed at laundry converts. And I hate doing laundry, so, you know. If I could fit a washer and dryer in my house I would sit around in pedal pushers while I did the laundry too.

Whirlpool washer ad; click through to read a full description, including transcription of text.

Whirlpool washer ad; click through to read a full description, including transcription of text.

Another washer ad. This one I find interesting because I am used to thinking of the 1950s as a kind of profligate era when no one thought about the environment, and this ad heavily stresses saving water. (Possibly from a moneysaving perspective rather than an environmental one, though.) I was also intrigued by the reference to “delicate modern fabrics,” since I thought the whole point of modern fabrics was to avoid the delicacy issue.

Johnson and Johnsons Baby Shampoo ad; click through to read a description, including a transcript of the text

Johnson and Johnson's Baby Shampoo ad; click through to read a description, including a transcript of the text

You can use this on babies in addition to cats? I’ll have to keep that in mind.