Thursday Night LIFE

There are lots more goodies in the 1939 LIFE Magazine my father passed on to me, so I’m probably going to turn it into a bit of a running feature and parcel them out week by week so no one gets oversaturated with the awesomeness of this magazine. This week, I’ve got some vintage advertisements for you. You can click on the images to see enlarged sizes and read the text of the advertisements.

This public service announcement from the now-defunct House of Seagram reminds fathers to drink responsibly. I think it’s interesting to see the thurst of the announcement directed specifically at parents, rather than modern PSAs from alcohol producers, which tend to focus on images of young, clearly unattached people who are not parents. It’s also intriguing to compare it with the recently-released PSAs featuring President Obama talking about fatherhood.

Another thing that I find intriguing about this ad is the punctuation, but you will have to click through to see what I  mean. When my father was showing me the magazine, one of the things I noticed immediately was that there were some significant spelling and punctuational deviations from modern norms, and I found it rather remarkable to see a physical illustration of the fact that English is a living language. 70 years ago, accepted style in English really was different. If one of my readers randomly happens to have any vintage style guides from magazines/newspapers/publishers/etc, I would LOVE to see them.

This advertisement from Oldsmobile touts the “revolutionary new Rhythmic Ride” and features a laundry list of fascinating vehicle features. It alerts readers to the fact that the 1939 Olds models are cheaper than those released in 1938, and tells them that the Oldsmobile is “the car that has everything.” Not so much anymore: Oldsmobile closed in 2004. For those who are curious, that $777 sticker price works out to a little under $12,000 in 2009.

1939 Jantzen Swimwear

The advertisement for Jantzen Swimwear (a company which is still in business), trumpets the figure-slimming features in the 1939 lineup of suits. It also stresses the “glamour” of the company’s fabrics, and reminds women and men alike that they are expected to have controlled figures and a trim athletic appearance in and out of the water. I do note that the woman’s suit looks like something you could actually swim in, which is more than I can say for most suits for ladies on the market today. The quoted prices for the suits range from around $44 in 2009 dollars to $120.

Hipster Racism

Hard on the heels of my discussion about liberal sexism, I think it’s time to talk about hipster racism. I’m borrowing the term “hipster racism” from Carmen Van Kerckhove over at Racialicious, because it really is a perfect word to describe the phenomenon, and I note that other people are using the term as well. Hipster racism is a pretty pernicious problem, and it seems to be growing.

What is hipster racism?

Hipster racism involves making derogatory comments with a racial basis in an attempt to seem witty and above it all. Specifically, the idea is to sound ironic, as in “I’m allowed to say this because of course I’m not racist, so it’s funny.” It’s an aspect of a larger part of the hipster culture, which wants to seem jaded and urbane and oh-so-witty. Using language which is viewed as inflammatory or not appropriate is supposed to push the boundaries and make someone look edgy, but it only really comes across that way to people who buy into that system. To everyone else, it’s just racist.

The thing about using racist content in an “ironic” context is that it still perpetuates racist ideas, and it is, in fact, racist. While people may ardently claim that they are not racist, the people who engage in hipster racism are overwhelmingly white and middle class, and they clearly have some unaddressed racial issues which are being subverted in their attempts to be edgy. Sometimes, they are actually explicitly racist, and they are using hipster racism as a way of presenting their racism in a way which will be acceptable within their social groups.

Hipster racism often hides under the unassailable guise of satire. People who suggest that something is racist, and not actually funny, are told that they obviously just don’t get it, and that the whole point of humour is to push boundaries. They are told that the racism is so obvious and overstated that it’s meant to be laughed at, and that people are laughing at the racism and the racists, not supporting the ideas which are supposedly being mocked. But, oddly enough, a lot of racist satire doesn’t read that way, and it ends up just being racist, full stop.

Much as people seem to think that having gay friends makes it ok to make homophobic comments, or that having female friends makes it ok to be sexist, hipster racists often draw upon their anti-racist credentials such as “having black friends,” “dated an Asian girl once,” or “really liking Mexican food” to fight accusations of racism. If they even bother fighting the accusations, that is, because most live in an insular world where they will not be challenged.

The other favourite hipster defense is, of course, to claim that people are being “too politically correct” or “too sensitive.” This is supposed to be a pithy insult which indicates that the person pointing out offensive behavior is too uptight, and not really part of the freewheeling hipster movement, but in fact, it’s just silencing. Saying that people deserve to be treated like human beings and that discourse should be respectful has nothing to do with being too sensitive, and everything to do with genuinely believing that people should be treated equally.

The very hipster lifestyle is, in some ways, racist, and definitely not very introspective when it comes to race. Hipsters are a driving force behind gentrification, driving out low income people and people of colour. They consistently co-opt and appropriate elements of other cultures, piecemeal, and often without any cultural sensitivity or respect. They regularly draw upon the work and legacy of people of colour, usually without crediting them, and most of their contact with people of colour comes in the form of the service personnel serving them their food, cleaning their wine bars, and picking their organic produce.

As hipster racism has become more widespread, it’s also crept into more general society. Racist content appears in films and television shows, disguised as “satire,” it’s on the cover of major magazines, it’s in the pages of respectable newspapers. While explicit racism is viewed as socially unacceptable, racism disguised as irony or satire is evidently perfectly acceptable, especially if it comes from middle class white people with trust funds. Indeed, I recently read a New York Times article in which the author suggested that people feel “relieved” when they are no longer “harassed by prevailing cultural sensitivities,” because apparently the idea of treating people with dignity or confronting your own racism is a burden.

I think that this concept is also pretty closely tied in with liberal sexism, because the core defense of practitioners of liberal sexism and hipster racism is “but I don’t really feel this way, therefore it’s funny/acceptable.”

But, guess what? It’s not.

Creaking Toads

Pakistan has just granted rights to transgendered citizens; be sure to check out the comments discussing what this actually means within the context of Pakistan’s society.

As humans play out more and more of their lives online, it should not be surprising to see more and more of the problems of the real world dragged onto the Internet. White flight has evidently struck social networking sites.

Speaking of race relations, apparently Oakland’s soul food restaurants are endangered, which is a great pity.

Last night I got sucked into “Class Matters,” a fascinating special section at the Times. I really encourage y’all to check it out because there’s some very, very interesting information in there.

Pet Airways has finally started to fly the friendly skies. I think the fact that we now have a pet-only airline speaks to the incredible obsession Americans have with their pets (and fills a pretty needed niche in the market because you would have to be very, very unwise to transport a pet in the cargo hold, especially in the summer).

Game wardens in Europe evidently have a rather interesting approach to animals which become a problem: rather than trapping and humanely relocating them or shooting them if they become repeat offenders, they eat them.

You know what would be an awesome idea? Effectively eliminating needle exchange programs in the US city with the highest HIV rate. Wait. What?

Local God II

I have been going to Harvest Market since 1985, when it opened. Yet, in the last couple of months, I have been treated incredibly rudely by checkers there who assume that I am not local. This morning, for example, I made a comment about the weather and how it would be nice to have rain, and the checker said, I kid you not, “it never rains in the summer here. If you were local, you would know that.”

My jaw actually dropped. Even if I hadn’t been local, that would have been an incredibly rude and condescending thing to say. As it was, considering that I know this checker has been seeing me going in and out of that grocery store for years because she’s been working there forever, it was extremely jarring. The fact that this isn’t the first time a checker has treated me like shit under the assumption that I am not local just made it all the more irritating.

What the fuck is going on here?

I think that it’s indicative of the growing tensions between locals and newcomers. I’m assuming that people think I’m not local because of my age, or perhaps because of the way I dress, although I was pretty shlubby this morning. But I am sick and fucking tired of it. I am sick of being treated like I am not local because I don’t pass some kind of “local” litmus test, I am sick of my local friends being treated like citidiots because they apparently don’t fit into the framework of what a “local” is by the narrowminded definition of some people up here.

I happen to think that a lot of the influence of outsiders is harmful, and that a lot of the people who relocate here are not respectful to the local culture, and are clearly not aware of what they are really signing up for when they move here. But that doesn’t mean that they should be treated rudely, and as I recently pointed out, it’s actually not possible to tell if someone is local just by looking.

What do I need to do, screenprint my fucking birth certificate on a t-shirt and wear it everywhere?