I have to take a moment to shed a tear for Pushing Daisies, which was effectively canceled last week. ABC didn’t order any episodes beyond the initial 13, and evidence seems to strongly suggest that the show will not be coming back for a season three, which makes me incredibly sad.
This seems to keep happening to me. I get hooked on a television series, and the network cancels it. Pushing Daisies was a totally unique series. Unlike anything else airing on television right now. It was quirky, fresh, funny, and, yes, cute. I loved the concept, and I loved the production of the show, with those rich, color-saturated sets and costumes. It was, in a lot of ways, a very innocent, sweet show, with a lot of great characters and some very interesting plot lines to explore.
We still have a few episodes left in the second season, which hopefully ABC will be airing. They might as well, the episodes are already done, after all. Rumor has it that the last episode is a real cliff-hanger, which I think is rather mean. Unless ABC is testing its waters to bring on a season three…but I doubt it.
So, what killed Pushing Daisies?
Some of the scuttlebutt seems to suggest that the production costs were high. The show had a lot of special effects, for sure, and I could see how high production costs would be an issue. The costumes, sets, and everything else were highly unique, and it’s hard to get that look without expending some serious cash, not least because everything on television right now seems to be all about dark lighting, somber costumes, and gritty scenery.
Fundamentally, though, it was about ratings. Not enough people were watching the show to make it profitable. Did Pushing Daisies appeal to a limited audience? Was it airing at the wrong time? I’m not really sure, but the fate of the show makes me worried for television. It seems like endless crime dramas and procedurals will continue to draw strong ratings, but original content is struggling. Shows like Jericho, Pushing Daisies, and Eli Stone (also canceled last week) were distinctive, new, and totally different. Apparently, that doesn’t attract very many television viewers.
At least, the viewers who view on the tube. On the Internet, things might be a different story, but Internet ratings aren’t released, so I have no idea about the viewer numbers of streaming web content. It really frustrates me that the networks won’t address this, because the Internet is THE FUTURE, and we’re going to be seeing a lot more streaming/web content, so networks might as well accept that and track it. They’re certainly happy to wedge more and more ads into their streaming players, so clearly they recognize the value of web viewerships.
Is there going to be a point when we have online-only shows? Might Pushing Daisies continue to please audiences if they could access it online? I think that it would. I also think that television in general is really struggling right now, with the economy, and with the shift in the way people access and view media. If the networks don’t hop to it, they’re going to be left in the dust. This is a world in which anyone can make content, and anyone can access it, and that stiffens the competition considerably.
Look at Dr. Horrible earlier this year, which was originally released as an online-only offering. Of course, it had star power and a built-in fanbase, but it also gained some serious momentum, enough to talk about DVD and soundtrack releases. Joss Whedon may not have proved that it’s possible to offer stuff online and still make money just yet, but he definitely suggested that it could happen, with effort and the right team. Hulu also seems to suggest that someone, somewhere, is waking up to the fact that people want to watch content online, and they will, so it might as well be made available in an environment the network can control.
The television networks need to accept that new media is here, and it’s not going away.